Who We Are
Mission
Rooted in the Yoruba ethos of "reuse," we blend thoughtful minimalism with sustainability. Celebrating Black cultural heritage and global environmental awareness, we amplify underrepresented voices and foster inclusivity. Our mission is to inspire change, celebrate diversity, and empower communities to build a more sustainable and inclusive future.
Vision
Our vision is to blend technological innovation with time-honored cultural practices, creating a unified effort to significantly reduce waste. We aim to build a vibrant, supportive community, empowering individuals to embrace their unique journeys toward a sustainable future.
Values
Empowerment | Inclusivity |
Intention | Authentically Sustainable |
Community | Innovation |